Category: Advertising

What to Do if You Don’t Have Time to Update Your Facebook Business Page

Most businesses recognize the raw power of Facebook and all that it brings to the business environment. It can be used for many purposes, and most people use it to keep in touch with family and friends. When it comes to building your business, however, you will never find a better platform to do so. It allows you to get your message in front of thousands, if not millions of individuals.

One of the most important things to do when it comes to operating a Facebook business page is to keep things updated regularly. It allows your users to grow accustomed to seeing information from you. In turn, this helps to improve the response of your customers and that allows your message to be shown to a wider audience. As you can tell, updating your business Facebook page is essential. But what if you are short on time?

One of the options you have at your disposal is to use an automated software platform program to update your page regularly. It is important for you to choose a program that works well with the algorithm and will not throw up any red flags for the social network. Automated programs can do almost anything, from looking up interesting and viral posts to automatically scheduling them for posting at a later time.

Another option is to hire someone that can care for the updates of your business page regularly. This is often an expensive venture and one that can be difficult to maintain, especially if you hire the wrong person. An automated program can often do everything that could be done by someone who is outsourced, so it is typically the best option for you. When you update your business page regularly, you will see your business grow.

The Growth of Advertising and SEO on the Internet

growth-chartOnline advertising revenue has grown significantly in recent years, and that trend is only likely to continue, as it is expected that global advertising revenue will hit $260.4 billion by the year 2020. However, even that is not really the full potential of the sector. Online advertising is facing a lot of challenges in the form of ad blocking, for example.

Programmatic advertising has helped to grow the sector, and there are more premium, highly targeted ads, as well as mobile offerings that will appeal to a large segment of the market.

SEO is finally starting to appeal to even smaller New York City businesses that previously preferred to stick to other forms of traditional, ‘real world’ advertising. A little social media marketing can offer a lot more in terns of results than an ad in a newspaper, for example, and search offers highly targeted impressions towards people who have a strong purchase intent.

The cost of entry into online advertising is minimal – even a few dollars can get you thousands of impressions on a page, or a decent number of clicks on a search ad, if you choose the right keywords. Marketing in this way can seem confusing at first, since there are quality scores, audience profiles and budgets to wade through, and even choosing the network from the myriad choices is hard for a newcomer – but it’s that breadth that shows how powerful marketing online can be now.

There are more choices, more options, and more potential customers for people to market too online than ever before – and internet marketing allows us to reach people at the time that they are most likely to buy – something that flyers and magazines can’t do. That’s why it’s so popular among brand owners today.