The Growth of Advertising and SEO on the Internet

growth-chartOnline advertising revenue has grown significantly in recent years, and that trend is only likely to continue, as it is expected that global advertising revenue will hit $260.4 billion by the year 2020. However, even that is not really the full potential of the sector. Online advertising is facing a lot of challenges in the form of ad blocking, for example.

Programmatic advertising has helped to grow the sector, and there are more premium, highly targeted ads, as well as mobile offerings that will appeal to a large segment of the market.

SEO is finally starting to appeal to even smaller New York City businesses that previously preferred to stick to other forms of traditional, ‘real world’ advertising. A little social media marketing can offer a lot more in terns of results than an ad in a newspaper, for example, and search offers highly targeted impressions towards people who have a strong purchase intent.

The cost of entry into online advertising is minimal – even a few dollars can get you thousands of impressions on a page, or a decent number of clicks on a search ad, if you choose the right keywords. Marketing in this way can seem confusing at first, since there are quality scores, audience profiles and budgets to wade through, and even choosing the network from the myriad choices is hard for a newcomer – but it’s that breadth that shows how powerful marketing online can be now.

There are more choices, more options, and more potential customers for people to market too online than ever before – and internet marketing allows us to reach people at the time that they are most likely to buy – something that flyers and magazines can’t do. That’s why it’s so popular among brand owners today.

My Everlasting Love For Carmen Sandiego

Screen-Shot-2012-04-11-at-8.44These days, technology has made computer games a regular part of life, but it was not always this way. When I was younger, my family could not afford a computer, so the only time I got to play games was when I went to school and took advantage of the computer classes that were available.

One thing that really made me smile during class was the opportunity to play the Carmen Sandiego games. I am not sure what it was about them that I found fascinating, especially since the entire point of the game was teaching children about geography. Now that I think about, playing amateur detective was great and it was probably my main reason for loving these games as much as I did.

I remember when there was a TV show based on the game. I watched every episode as if my life depended on it. Even though I did not get the chance to directly solve the capers presented, watching kids my age respond to clues and find her excited me to no end. While this is true, one day I forgot all about the show and it moved into that box of memories that people forget about until they fall into a random nostalgic moment.

The funny thing is that one day as a young adult I got a copy of one of the Carmen Sandiego games used for the SNES game system. While I liked the game well enough, it lacked the luster and excitement I felt when I used to play it on the computer as a child. After playing it several times, it moved to the back of the closet with all of the other things I never use.

Now that I am thinking about it, I think I want to pull the game out and give it a shot. We will see if I like it even half as much as I did way back when.

Nightmare on Elm Street


I knew I wasn’t making this up!